Authenticity. Trust. Connection. Steadfastness. This is how the best relationships are built. It’s also what makes them endure. And it’s how we drive every aspect of our business.
Lasting relationships thrive on commitments. Here are our promises to everyone we connect with:
We hold ourselves to the highest standards of honesty and conduct, and this is the kind of integrity we weave into every aspect of our business - from working with each other and our partners to the content we create and the decisions we make.
Our ethical marketing practices truly set us apart. Transparency and accountability are of utmost importance to us. We deliver what we say we will without over-promising.
We’ll never sell our lists or take part in hidden charges--we only send our content to people who want it, and we always give them exactly what they’ve asked for. We have zero tolerance for shady return policies and switch-and-bait tactics; our relationship with our customers is based on respect and honesty.
Commitment to Excellence
First and foremost, we believe in offering our customers the highest quality content and advice, even in our free newsletters. Our free advice is thorough, insightful, and we get countless emails thanking us for that. We spend months scouting and selecting our experts to match our values, and we take great care to uphold their reputation.
We don’t play games with our content, either. We’re micro-detailed and data driven. Every piece of content we put out is tested and optimized based on test results. And we keep our commitment long after the sale is over, thanks to our highly-responsive customer service team.
Our approach works because it’s based on systems thinking and best practices. We look at things holistically, prioritize scalable initiatives, and continually optimize performance and efficiency - testing for the highest return on investment and striving for efficiency and accuracy in everything we do.
We apply the same meticulous standards to choosing who we work with, which means we ensure compatibility from the beginning. We also expose our experts to many members of our team so that they can feel confident that their advice is in good hands.
We do this because we know that when we work well together, we’re capable of so much more. We’re open, flexible, and welcome new ideas from everyone on our team. It’s a two-way street - we know that happy team members are motivated, and will naturally work hard to make the business even better.
Honesty breeds harmony. If you’re a partner, we’ll openly share our data with you. And if you’re a team member, you’ll always know how the business is doing and why decisions are made.
Evolution and Growth
We think long term and aren’t willing to sacrifice our values for an immediate payoff. As with any relationship, we know that keeping it alive means keeping things fresh.
Innovation is key. We’re always coming up with ways to be a great company to work for and work with, and we stay abreast of the personal growth space so we can keep offering cutting-edge content. As technology and society shapes the way people learn and connect, we keep pace so we can give them what they want to know, how they want to know it.
We love what we do every day. But it’s how we do it that makes us proud. With these four values guiding our every step, we know we’re making a difference in the lives of everyone we touch.